What are the benefits of blogging?

23/10/2014

Blogging for business

If you are a company large or small - you are at an advantage to your competitors if you can include a blog on your site. Consider inviting guest bloggers to write articles, if you feel you can not provide enough original content to your site on a regular basis. Short blogging articles also work. Master of this is legendary blogger and permission based marketing expert Seth Godin. He creates very short short articles and emails them to you once you have signed up to his daily blog alerts. The articles are usually associated with his area of expertise.

Take time out do conduct a little self analysis. I would recommend a book called 'What Colour is Your Parachute?' (see below) which can take a long time to complete but is well worth the effort and time invested. If you feel you already know, then get started. Grab a notepad and brainstorm. Progress it to a word document or go straight to the blog platform and start writing. Alternative strategies include videos (use your phone or a camcorder) or powerpoint presentations with your voice over using a low cost headset and microphone. Examples of blogging subjects could include a weight loss video journal, marketing techniques, product evaluations and general reviews about books, personal development or your own hobby. It doesn't even have to be serious. Some of the most popular channels and video blogs are based on comedy for example, gaining them millions of subscribers, millions of viewers and offers of television programs.

Make a decision and begin

Once you have decided which area of interest you would like to blog about, you can then join one of the simplest Wordpress training platforms and begin as you learn.