Well, it's just like any other course of study or business that you want to learn or establish however - it is both a business and a study course combined. You have to decide where your priorities lie and what resources you have that will enable you to fulfil your goals.
Start with aSWOT Analysis
Analyse your Strengths, Weaknesses, Opportunities and Threats.
- What do you know about internet marketing, webpages, advertising etc already?
- Do you know someone who can help you get started?
- Are there local courses you can join in your community?
- What niche market interests you?
- Are you a good writer with a critical or creative mind?
- Would video or podcasting be a better medium for you?
- Are you time rich and cash poor?
- Do you have skills and knowledge which can be transfered to the internet?
What are your priorites?
Do you want to learn internet marketing for recreation with a long term intention of earning from your efforts, or are you learning in order to add to your skill set for a new job or to progress in your career?
Make best use of your resources
If it is for your already established business, is it going to be a worthy investment of your time to learn these skills or would your time be better valued if you farmed out the worked to someone more competent and quicker at the job? Can you afford to sacrifice your time while you are studying or would you be better off spending your time on your work and strengths while using the extra pay to get another person to design your marketing?
The difficulty with passing your work and hard earned money over to someone else can be that if you haven't seen their work before, or they can not verify their results, it will be difficult to establish if their promises of results are genuine.
However if you are learning internet marketing skills for yourself, these are skills you can carry anywhere for as long as they are valid. As the proverb states, Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. But I should warn you - you will have some very long and frustrating evenings or days ahead of you. It's a steep learning curve and can become an addiction counterproductive to the very reason you entered into Internet Marketing (IM) which may be to buy yourself time, increase your income and enable yourself to escape to freedom from the rate race.
So get yourself a comfortable chair and arm yourself with a stress management mentality, because it's going to be a very bumpy ride!
SWOT Analysis - Wikipedia