I have been working hard and having several sites and blogs to maintain, I have neglected my favourite and first blog. I realised that there were several people (including those who I personally know) have been learning from this site, yet won't admit that I have helped them out (You know who you are, and so do I! Yes I have seen your sites, blogs and instagrams) .... so it's time to get back to the grindstone and do what I enjoy, without giving away the gold.
I have continued to learn several internet marketing strategies and some have performed exceptionally. There is so much to learn in interent marketing that it is inevitable that you will feel overwhelmed and begin to lose focus and control.
So in May 2014, I attended David Lee's Event in London, Passion 2 Profit, for entrepreneurs and business owners who need to systematize their marketing. I attended with the aim of exploring what it is, or was, that I am really passionate about.
What are you PASSIONATE about?
I began to reflect on my 'passions' even before I arrived. What was I really passionate about? I had spent the last few years burning the candle at both ends learning internet marketing to add 'practical' and 'modern' marketing strategies to my marketing degree qualifications. I got involved in a MLM (network marketing) business as a means of modelling the strategies I was learning, only to find myself more deeply embroiled with it than I had intended and felt it was more detrimental to my credibility and reputation, than the 'practical value' I was extracting from it. My time was split between too many camps, with the passion and committment to make just one of them succeed being split unevenly between them all. I was experiencing the pendulum effect. As one area received all the energy, the knock on effect left the others feeling the refered impact. In the end, the energy dissapates and everything stops.
Passion2Profit UK May 2014: Highlights and Review
Passion2Profit - A Refreshing Change
The event taught a great blend of 'offline' and online marketing strategies as well as giving us opportunity for personal reflection on our vision, dreams, motivations and inner values. The weekend involved the use of visualisation, video learning, role play, reflection and humour. It also provided all attendees with a great opportunity to network with other like minded individuals who wanted to produce their own product or service or even just enhance their personal selling or marketing techniques for their investments. David provided a broad range of advice on image management, seminar development and sales, in addition to presentation, video production and public speaking techniques.
Why are these techniques important?
Social media can often be paraded as the easy way to 'sell' and promote yourself or your products, while internet marketing is promoted as a channel for generating an 'autopilot income while you sleep'. The reality is, that it is much tougher than that, and promises of easy money are often greatly overated by those trying to sell us something. You will grow weary and mistrusting. It is especially difficult for those more introverted by nature, looking to anonymously build an online income.
The most important factors in building trust and developing customer interaction, encouraging buying decisions and building brand loyalty, are the verbal and non-verbal messages you present to a potential client or customer, often even before they have met you. The social media is a means of supporting your values, be they personal or organisational, and allowing customers to begin to align themselves or their aspirations with you, your brand or the lifestyle your brand or products represent. By doing this, you are fostering brand association. So how do you convey your verbal and non-verbal messages? You are probably already familiar with this pie-chart depicting how much influence our non-verbal gestures convey. The biggest influence in communication are the things you DON'T say; your body language and gestures.
Passion2Profit identifies techniques that you can use to add greater positive influence in you nonverbal communications.
The Magic of Metaphors
If you have ever visited a hypnotherapist or listened to a surmon, a great speaker or an unforgettable advert, you may not realise that there were two distinct strategies for helping people encourage their unconscious minds to change behaviours. There is the use of direct suggestion - telling them what's wrong, why and what the alternatives are, or secondly, by the use of indirect suggestions, which include the use of storytelling, also known as metaphors. Metaphors have a way of slipping past the conscious mind and relentlessly sticking in your head wanting to find meaning, expression and value - even when it's completely illogical and meaningless! Psychologist and literary writers call this the 'Power of the Narrative'. We are all conditioned to look for 'the meaning', 'the happy ending' or 'the resolve' in a story. How does it all end?
As a hypnotherapist myself, I favoured direct suggestion, however, for many clients the use of a nonsensicle or unrelated story, would often work like magic on their unconscious minds. It just stops their anxious train of thoughts, in their tracks!
Therefore, if you want to increase your influence and persuasion skills, increase the amount of stories and metaphors you use in your everyday interactions, in social media, your marketing and in your selling process.
David Lee's program is derived by an American hypnotherapist, Joel Bauer, who has sold best selling books on persuasion and influence techniques, and the Passion2Profit weekend touches on story telling, client testimonials and persuasion techniques.
Get to David Lee's Passion2Profit event this year!
To attend David Lee's weekend event and learn to profit from your passion with his techniques, visit his website and purchase his book, which will pay for your access to his event. The next event is due in October 2014 and I would encourage you to attended and enjoy yourself! Take a long weekend off and pamper yourself in a superb location by booking into the hotel too!
Read more reviews and testimonials here: