Blogging for business
If you are a company large or small - you are at an advantage to your competitors if you can include a blog on your site. Consider inviting guest bloggers to write articles, if you feel you can not provide enough original content to your site on a regular basis. Short blogging articles also work. Master of this is legendary blogger and permission based marketing expert Seth Godin. He creates very short short articles and emails them to you once you have signed up to his daily blog alerts. The articles are usually associated with his area of expertise.